Solving Planning Challenges at Snackbrands

Snack Brands Australia is a young, 100% Australian owned and operated company, having acquired some of Australia’s iconic snackfood brands such as Thins, Samboy, CC’s, French Fries, Cheezels and more. Each of the brands have a truly unique Australian history and hold a special place in the minds and hearts of Aussie snackers. Combined with The Real McCoy’s range including Jumpy’s and Burger Man, the new Snack Brands Australia is predicting strong growth for the snack category.


“We were looking for a partner with a solid and deep understanding of planning in the food industry and found Optimity. We ran a comprehensive pre study where we tested a number of complex scenarios.  The Optimity consultant were able to show exactly how Optimity would solve these challenges using our own data. We even ran our production based on the Optimity plan over a number of weeks. Now we look forward to working together with Optimity to ensure we are implementing the full project successfully.”

Neville Tapp, Director of Supply Chain and Operations, Snack Brands