Feel Good Foods selects Optimity for Supply Chain Planning

Feel Good Foods, North America’s leading brand in gluten-free frozen snacks & appetizers has selected Optimity Software for its supply chain planning needs. The move comes at a time of rapid growth for Feel Good Foods and as the company prepares to build for the future.

Byron Saunders, Director of Operations at Feel Good Foods, says, “Our existing ERP system and spreadsheets cannot keep up with our planning requirements. We need better forecasting and forward visibility into our production and inventory situation. We need to see months out – not just a couple of weeks. The Optimity planning suite gives us exactly what we need to both predict and fulfil customer demand.”

Byron Saunders explains why Feel Good Foods decided to work with Optimity, “The Optimity team brings tremendous industry experience and supply chain expertise to the table. The value this brings to our implementation and improving our processes was very significant in our decision.”

The Brooklyn, NY company will implement Optimity’s demand forecasting, production planning, and inventory management solutions. Saunders says, “As we continue to grow and build for the future, the Optimity solution will scale alongside our business. The user experience is excellent, and the machine learning and optimization functionality will be crucial for accurately prescribing our production and inventory levels.”

Mark Walker, Managing Director, Optimity North America, says: “We are very excited to partner with Feel Good Foods. Optimity has deep experience in food & beverage, and we understand the industry’s unique supply chain planning challenges. Working with a company like Feel Good Foods, helping them sustain their growth and achieve their goals, is what drives us.”

About Feel Good Foods

Feel Good Foods is the #1 selling and fastest-growing brand in the natural frozen snacks & appetizers category in the U.S. The company is committed to using food in its natural state and boasts an enviable portfolio of gluten-free frozen foods that combine great taste with disruptive, meaningful innovation.

About Optimity

Optimity enables manufacturers to move beyond the world of spreadsheets and outdated legacy systems into a digitized supply chain environment. The solution covers all areas of the planning process, from strategic supply chain optimization to production scheduling and everything in between.