Finsbury Food Group selects Optimity for Supply Chain Optimization

Posted on: 9 November 2020
Finsbury Food Group Selects Optimity Software

Finsbury Food Group (LON: FIF), a group of specialist bakeries operating across the UK and Europe serving the major retailers and the foodservice market, has selected Optimity to strengthen its demand and supply planning processes.

The group produces a wide and diverse range of cakes, bread, and bakery snack products for the major UK and European multiple retailers and the foodservice channel.

Finsbury also makes celebration cakes under license for well-known brands, including Thornton’s and Disney, as well as specialty breads such as Cranks and Vogels.

The Optimity solution will be implemented across the group and will provide Finsbury with robust and flexible demand and supply planning as well as production scheduling.

Mr. Mat Baxter, Group Supply Chain Director, Finsbury Food Group says, “Optimity is a great fit for us. It was clear from the start that they really understood our industry. We’re very confident that Optimity will meet our immediate but also longer-term planning requirements.

Erik Sandberg, Managing Director, Optimity Europe says: “It’s a privilege to work with Finsbury. We’re excited to be in a position to support their transition into a new era of pro-active supply chain planning.”

Erik Sandberg

Erik Sandberg

Managing Director Europe

Erik is a driver of innovation and change. He has many years of leadership experience in the supply chain management and planning sector.


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