Optimity has been selected by US-based Vita Coco® coconut water to enhance the beverage brand’s growing global footprint and to address supply chain issues.
Vita Coco is a pioneer and leader in the production and marketing of coconut water as a lifestyle beverage. Starting in New York City and producing beverages through a single co-packer in Brazil in 2004, Vita Coco today has grown into a burgeoning global beverage brand sold in 30 countries. The brand produces coconut water in Brazil, Southeast Asia and The Philippines, and manages a complex and dynamic supply chain with varied packaging, agriculture and manufacturing partners at 12 different locations.
Says Ben Wright, Global Supply Chain Planning Director at Vita Coco: “We’re enlisting Optimity at the right time in our growth cycle. It’s not enough to be organized and strategic. We needed additional technology and third-party insights that enhanced our ability to forecast and manage our growing global supply chain. Choosing Optimity was easy: they understood our business, and used algorithms that enhanced the efficiency and accuracy of purchasing, production and distribution.”
Continues Wright: “Cost savings is an obvious goal and we’ll achieve that but more importantly, Optimity has helped us re-think the way we look at our supply chain, for the better and the long long-term.”
Niklas Andersson, Optimity, comments, “We are thrilled to support Vita Coco in its continued growth globally. We always appreciate working with individuals and organizations who understand the potential of using optimization of costs to gain a competitive edge in the supply chain.”
Constraint handling is where Mr Andersson sees particular benefit to Vita Coco: “It will be great to see Optimity deliver optimized plans for Vita Coco that factor in such diverse and complex constraints as costs, import duties, container and transport capacity, as well as warehouse and production capacity across their entire supply and distribution network”
About Vita Coco®
Vita Coco is one of the most popular coconut water beverage brands in the world and is sold in 30 countries. For more information visit.
Optimity develops supply chain optimization solutions for demand & supply chain planning, to give dramatically improved control, visibility and profitablity. Optimity has experienced rapid growth since its establishment in 2010 and won the confidence from companies such as IKEA, Skanska, Woolworths, E.ON, Legrand, Lantmännen, Trelleborg and others.