“With more trustworthy demand plans, we can not only serve our customers better with less stock, but we can also plan our sourcing to get better prices, and avoid expensive spot market purchases.”

J. Friberg, Logistics Manager

Intelligent forecasting

Demand Forecaster takes the heavy lifting out of your demand planning process. The software quickly evaluates all your historical sales and consumption data and then automatically selects the best forecasting algorithm for each product.

Trends, seasonal patterns, outliers, and intermittent demand are all identified. Sales promotions, product introductions and supersessions are also considered and planned for. This ensures that your forecast is always as accurate as possible before being released for stakeholder review and sign-off.

Collaborative demand planning

Demand Forecaster’s collaborative platform allows your team to refine the demand plan through manual adjustments and overrides.

Promotions and events, competitive intelligence, or perhaps a known supplier issue – all this and more can be incorporated into the demand plan for maximum accuracy. Every change or workflow approval/rejection is logged and made visible in real-time through the collaboration dashboard as you move towards a final consensus forecast.

Any level, any horizon

Demand Forecaster gives you complete flexibility to model product and forecast data. Flexible attributes can be used to analyze, filter and make changes to your forecasts at any level – top-down, bottom-up and middle-out, ensuring the integrity of the data. Quickly detect and adjust trends and seasonal patterns.

You can also work simultaneously with multiple planning horizons and planning buckets daily/weekly/monthly/etc. With Optimity Demand Forecaster you will never be short of options to represent the demand for your products.

Advanced promotion management

Optimity offers best-of-breed functionality to simplify and improve promotion planning. Demand Forecaster learns from the outcome of historical events and evolves over time. This built-in intelligence greatly improves forecast accuracy, helping to minimize surplus inventory and determine the optimal product mix. A promotion dashboard ensures that you remain in control throughout the full lifecycle of the activity.

Powerful “what-if?” analysis

Ever wondered what impact a new retailer contract or sales channel would have on your business? Or what different price points would mean to sales volumes and gross profit?

With Optimity Demand Forecaster you can quickly find the answers by running “What-if?” scenarios to test and compare the expected outcomes.

Understand your demand

The Demand Forecaster interface is intuitive and ultra-flexible. Dashboards can easily be configured and pivot table functionality allows instant access to data in every form. The ability to analyze and draw meaningful conclusions about your demand is virtually unlimited.

You can quickly compare both baseline and adjusted forecasts with actual demand to detect areas in need of attention. The tool highlights exceptions and exposes underlying trend, seasonal and cyclical demand patterns to make life easier for your planners.


Easy integration

You may have relied upon Excel for years. Demand Forecaster pulls in your spreadsheet data as well as your product data and historical sales information from any source.

Pre-defined interfaces with many of the major business systems are included, and where not, our experienced consultants will ensure a robust integration is put in place. Demand Forecaster also talks natively to all the other modules in the Optimity Planning Suite, making an expansion into supply planning straightforward.

Demand Forecaster Features

Automatically chooses the best forecasting algorithm using Expert SelectionProduct phase-in/out and supersession management
Advanced promotion planningAutomatically detects and accounts for trends, shifting demand and seasonality
Workflows for collaborative forecasting and approvals Exception-based planning
Intuitive planning dashboardsSeamless integration to S&OP for consensus planning
Slice & dice analysis of forecast dataDetects outliers, intermittent and abnormal demand
Adjust forecasts at any level (top-down, bottom-up, middle-out) Easily integrates with your existing business systems and other data sources
Calculate upper and lower forecast confidence bands Include external data for improved forecast accuracy, e.g. customer PoS and inventory data

Download the White Paper - Integrated Business Planning

What is Integrated Business Planning and why is it better than S&OP?

Integrated Business Planning (IBP) is the business-focused, strategic evolution of S&OP that will bring serious benefits to the business – especially the bottom line.

Read the White Paper, learn about Integrated Business Planning and the essential factors for successful execution.

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