Finsbury Food Group selects Optimity for Supply Chain Optimization

Finsbury Food Group (LON: FIF), a group of specialist bakeries operating across the UK and Europe serving the major retailers and the foodservice market, has selected Optimity to strengthen its demand and supply planning processes.

The group produces a wide and diverse range of cakes, bread, and bakery snack products for the major UK and European multiple retailers and the foodservice channel.

Finsbury also makes celebration cakes under license for well-known brands, including Thornton’s and Disney, as well as specialty breads such as Cranks and Vogels.

The Optimity solution will be implemented across the group and will provide Finsbury with robust and flexible demand and supply planning as well as production scheduling.

Mr. Mat Baxter, Group Supply Chain Director, Finsbury Food Group says, “Optimity is a great fit for us. It was clear from the start that they really understood our industry. We’re very confident that Optimity will meet our immediate but also longer-term planning requirements.”

Erik Sandberg, Managing Director, Optimity Europe, says: “It’s a privilege to work with Finsbury. We’re excited to be in a position to support their transition into a new era of proactive supply chain planning.”