John Soules Foods selects Optimity for growing Supply Chain Planning needs

Boulder, CO, February 4, 2019

Optimity Inc., a leading provider of supply chain optimization and planning solutions, has been selected by iconic chicken and beef fajita producer, John Soules Foods, to support future growth and help sustain their outstanding customer service levels nationwide.  John Soules Foods, Tyler, TX, is the number one producer of chicken and beef fajitas in the U.S. selling to retailers, food service distributors, restaurants and school nutrition programs.

Ron Brown, CFO at John Soules Foods says, “One of the primary reasons for our success has been the attention we pay to servicing our customers. With the growth we’ve experienced, we are further expanding our manufacturing capabilities and adding critical systems to support our growth. We realized we needed a solution to provide accurate, up-to-the-minute visibility across our entire supply chain. The Optimity team understands the complexity of our industry, and the Optimity software is the right solution to ensure that we maintain these service levels, especially when our new plant opens later this year.”

Mark Walker, Sales Director for Optimity Inc. NA says, “We are excited to be working with such dynamic and successful company, who share our commitment to ensuring high customer service levels. Optimity has expertise in the food and beverage industry, meat producers in particular, and we look forward to a long relationship with John Soules Foods. We are equally excited to add to our growing list of US customers as we expand our international footprint.”

Contact Optimity Inc. NA at 720-726-8031 or visit our website at:

About John Soules Foods

Established in 1975 in Tyler, TX, John Soules Foods grew quickly by selling ready-to-cook and fully cooked meat to the food service industry. They introduced fajita products in 2003 and began retail distribution. Today John Soules Foods is the number one producer of beef and chicken fajitas in the U.S.  The Soules Family operates the business, and has state-of-the-art facilities in Tyler and in Gainesville, GA. They will open a new plant later in 2019.



Mark Walker

Mark Walker

Managing Director, North America

Mark is passionate about delivering real business value. He is highly skilled at cutting through complexity to identify lasting and transformative strategies and solutions for our customers.