Newbody selects Optimity to achieve 100% service level

Innovative clothing distribution company Newbody has selected Optimity Demand Forecaster to help achieve 100% delivery service for its non-traditional retail distribution model.

Newbody offers high quality socks and underwear products to sports teams and schools for the purpose of fundraising by on-selling merchandise from Newbody catalogs. With thousands of sales from each catalog, but each sales being of a very low volume, achieving 100% delivery service is challenging.

Due to the non-traditional sales model and the long-lead times of large-batch quantities of merchandise from the overseas sub-contracted manufacturers Newbody required an automated intelligent solution to achieve the company’s ambitious service delivery goals.

Optimity Demand Forecaster will handle the phase-in and phase-out of available products and ensure the get the right products are shown in the regularly updated catalogs to reduce the risk of stock-outs.

About Newbody

Newbody helps sports teams, associations and school classes fundraise.  By selling sought-after products at a good price to people in the community, young athletes and school pupils make money in a simple and fun way. More than 300,000 groups have collaborated with Newbody since 1987 and have totalled more than 900 million Swedish Kroner. Newbody has its head office in Vastra Frolunda.