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Optimity appoints Fred Avellen Managing Director, ANZ

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SYDNEY, Australia, October 25, 2019 – Optimity Software, a global leader in demand and supply chain planning software for manufacturers with complex supply chains, today announced Fredrik Avellen as Managing Director for Australia and New Zealand.

Fred’s appointment brings years of operations and management experience – both as a global supply chain director and as an Optimity customer with Allied Pinnacle, Australia’s largest bakery ingredients provider.

Fred is a passionate change manager with a strong track record of delivering long-term business value. With experience from a broad range of industries, including FMCG, medical devices, food services, and airlines, Fred has a solid tactical and strategic understanding and knows what it takes to bring about lasting change.

Following the merger of Allied Mills and Pinnacle Bakery & Integrated Ingredients, Fred was an instrumental member of the leadership team, successfully merging, streamlining, and optimizing operations.

We are delighted and very fortunate to have Fred join the Optimity team. He is a perfect fit for Optimity and will take our supply chain expertise and customer-centric strategy to new levels,” said Christer Liden, CEO of Optimity. “With Fred’s expertise, dedication, and leadership, we are even better positioned to deliver value to all of our customers.”

Fred adds, “Joining Optimity provides a unique opportunity for me to leverage my industry supply chain experience with the strengths of the Optimity product suite. Its team of experts is second to none. I have had the pleasure of working with them over the past few years and am very excited to be leading such a strong and committed team. I look forward to the journey ahead and to delivering impactful and long-term value to our customers.

About Optimity

Optimity Software enables manufacturers to move beyond the world of spreadsheets and outdated MRP into a digitized supply chain environment. Optimity is a completely configurable, seamlessly integrated suite of modules that provide exceptional planning and optimization across the entire supply chain, from demand forecasting to customer delivery. Companies such as IKEA, Petronas, ANZCO, Volvo, Vita Coco, Orkla, and many more have chosen Optimity to provide complete visibility and solve their most difficult supply chain challenges.

Optimity Software is headquartered in Sydney, Australia, with global offices in Singapore, Stockholm, Sweden, and Boulder, CO, USA.

Posted on: 25 October 2019
Fred Avellen

Fred Avellen

Managing Director Australia & New Zealand

Contact Fred
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