The Real Petfood Company chooses Optimity

The Real Petfood Company, Australia’s largest independent pet food manufacturer (and top 20 in the world), has chosen Optimity to improve it’s demand planning and supply chain planning. They will implement Optimity demand forecaster and supply chain optimizer. The implementation will utilise the cloud for optimization to leverage the benefits of processing power.
Real Pet Foods Logo

About The Real Petfood Company

Established in 1994, The Real Petfood Company is the largest independent Petfood manufacturer in Australia and New Zealand  (and top 20 in the world). They have 6 brands, including Nature’s Gift, Farmers Market, Natures Goodness, VIP Petfoods, Fussy Cat, Barf, and Tucker Time. They operate 6 manufacturing plants throughout Australia and manufacture over 150,000 tonnes of food and employ over 6000 people.

About Optimity:
Optimity develops supply chain optimization solutions for  demand & supply chain planning, to give dramatically improved control, visibility and profitablity. Optimity has experienced rapid growth since its establishment in 2010 and won the confidence from companies such as IKEA, Vita Coco, Skanska, E.ON, Legrand, Lantmännen, Trelleborg and others.