Interview with Jeff Stites, CEO of Bubbies Ice Cream

Sales and Operations Planning (S&OP) excellence hinges on leadership. In this video, Jeff Stites, CEO of Bubbies Ice Cream, shares his personal experience in implementing S&OP and the role Optimity played in driving alignment across the business.

Jeff is a seasoned supply chain and IT executive with decades of experience in the food industry. In this interview, Lora Cecere, supply chain guru and founder of Supply Chain Insights, interviews Jeff about his approach to leadership and why he made S&OP a top priority when he took over as CEO of Bubbies. Length: 30 mins.